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©2022 Zoe Zheng

National Architecture Museum

Brand Identity (2021)

National Architecture Museum educates, entertains, and engages people about the built environment. It is a museum of "architecture, design, engineering, construction, and urban planning." The new logo is inspired by the grand interior central space, "the Great Hall". It has the four tallest iconic classic columns in the world. The varieties of the logo moving up and down represents the structure of the cities and urban planning mission.



︎︎︎Brochure


︎︎︎Collateral



︎︎︎Poster 


︎︎︎Environment